Search Engine Optimization writing, or most commonly known in today’s world as SEO writing has been mushrooming and no one knows exactly when this started. It is defined as a marketing technique usually used by e-businesses or e-commerce with websites, or only by sites to be readily visible and more available to various search engines.
This is especially the major search engines such as Bing and Google. In simpler terms, it is the technique of grabbing the attention or attracting the search engines by utilizing and understanding the search engines’ algorithm by using specific, targeted, keywords so that a website will appear on the first page of results if an individual is searching on that particular topic.
There are two significant types of SEO that can help boost a website’s ranking on search engines: the on-page SEO and the off page SEO. On-page SEO is the techniques of manipulating and optimizing whatever it is that directly is on your webpage so that a higher ranking will be attained. Off-page SEO on the other hand, are the manipulations facilitated indirectly to a webpage like backlinks, ads, and others to leverage higher ranking of a website.
It is a hypercompetitive virtual market out there where each website is doing everything they can to have a higher ranking in major search engines. Why make effective on-page SEO writing a priority? A relevant answer is that an on-page SEO is the type of SEO you can control and manipulate best since it involves direct manipulation of a website.
However, to succeed at on page SEO writing means to look beyond the repetition of keywords, and this is something that is commonly misunderstood by most SEO writers. To succeed in on-page SEO is to look for the relevant on-page factors that the search engine’s secret algorithm loves and looks into.
Research suggests (and The Boulder SEO Expert also asserts) that an advertiser or marketer only has 8 seconds to catch the attention of a customer; otherwise, they would scroll over your advertisement or link. This unfortunate fact is an enormous burden to marketers. With this said, you should put the keyword in the title for more straightforward search on the customers’ part and the search engines’ part.
Speed of Site
About the previous factor’s reason for importance, how fast your entire website will completely load is another vital factor in SEO. The longer it takes for your site to come to life ultimately, the higher the possibility of a user or customer to click the close button on the tab where your website is since people nowadays want everything fast and in an instant.
Perfect Page Optimization
Overall optimality and function of your website from its interface to the content, to the images, to the clickable, to the design, to the backend aspects, must all be great on their own and must complement one another and incorporate so that the SEO functions can be optimized.
Make sure that you are sending the search engines the perfect signals by using unique meta-tags and title tags, headlines or headings, and quality content. Using these on-page factors will provide an excellent foundation that sends signals to search engines and attracts customers or users.