SEO – Without it Your Business Could Flounder
The Internet is the biggest marketplace that has ever existed, so trying to be noticed on there in amongst all of that competition should be absolutely central to your entire marketing exploits. One way to help yourself is to use SEO, so if you were of the opinion that it was a waste of time and money, then think again. See this search engine optimization company in Dublin for a great example.
Instead, SEO is a method by which your website will become more visible for those individuals that are most likely to be interested in whatever it is that you may be offering them. By doing this, they will be more likely to venture onto your website and then, hopefully, purchase your goods or contact you or whatever your end goal may be.
So, how does it work? Well, we aren’t going to go into all of the complexities as that would be too long a post as well as being too confusing. However, what we can tell you is that it uses keywords at its core as well as something called backlinks with both making it easier for Google and the other search engines to find you when an individual enters a particular request.
Basically, say you are a builder in Dublin. An individual goes to Google and searches for a ‘builder in Dublin’ and what do you know, a list of them appears.
But there’s a problem. There is real competition out there for that search term, and studies have shown that around 80% of people only click on a result that appears on the first page of their search and they completely ignore the rest. Now, you must remember that the search has been carried out by someone actively searching for this kind of help, so if your website is on pages 2 or 3, then all of those people will just have no idea that you even exist.
SEO helps you to get around that problem. By optimising your website for the search engines, which is achieved in a number of ways, it will mean that you climb up those search results until you appear on the first page. After that, it is all about getting to that coveted first place since that gets the majority of the traffic.
A great video explaining our thoughts.
The key here is to effectively use tried and tested SEO methods on your website so it stands out from the others for the search engines when they are conducting that search on behalf of the individual. You effectively want your website to scream the loudest and to come across as being the most fitting match for those individuals that want whatever it is that you have to offer them. This can only be achieved via SEO but the results can be astonishing.
So, without SEO you will struggle but you also need to take some real care because go against the rules and Google will clamp down on you. Use a professional company that knows the rules and changes that Google often makes in order to avoid your website being punished and sent crashing down those pages. It may be time consuming, but it is guaranteed that it will be worth it in the end.